French fashion is already famous for its trendy and chic collection of clothes and shoes, but this is the first time they are making headlines for a ‘fashionable sporting venue’ by lighting up a basketball court.
Fashion brand Pigalle, and sporting giant Nike have collaborated to create the most lit basketball court in Paris. Captured by photography agency III Studio, the project seems something straight out of a Tame Impala lyrics.
The idea fuses sports, urban designs, and art. The court looks more like a canvas than a sporting venue, since it actually has been an open canvas for experimentation since 2009 and has undergone painting projects by three different companies.
Located on Rue Duperré in the 9th arrondissement of Paris, the basketball court is sandwiched between two buildings in a city known around the world for its bright colors and love of life. A perfect fit!
Pigalle fashion brand has always had a thing for basketball, and Stephane Ashpool, founder of Pigalle, and designer of the company revealed that he has been avid fan and player of the sports since his childhood, and also has been training kids on this court for several years.
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"The anatomy of the human body as well as it's performances have had a lifelong relationship with art. Since the legacy of Greek and Roman antiquity, sport is represented as a dominant idea within the beauty of an era. This never-ending quest for modernity has forged a strong bond between functionality and aesthetics over the decades. Through this new court, we wish to explore the relationship between sport, art and culture and its emergence as a powerful socio-cultural indicator of a period in time. We aim to establish visual parallels between the past, present and future of modernism from the « Avant Garde » era of the beginning of the 20th century, to the « Open Source » times we live in today, and our interpretation of the future aesthetics of Basketball and sport in general." Ill-Studio & Pigalle.
The court is adorned with primary colors and contains hues of burnt orange, fuschia, canary yellow, and dark blue.
Watch the magnificent piece of art below!