A Swedish plant-based fake meat company has come up with a technique to recreate the taste of human meat in their burgers, Insider reported. It can be found in Stockholm.
Plant-based meats have been proved to be a great alternative for people who are avoiding animal-sourced meats.
Animal-sourced meat often contains high amounts of fats and has been linked to various illnesses. Additionally, rearing animals for consumption also comes with a huge environmental cost. According to the Food and Agricultural Organization (FAO) of the United Nations, livestock farming accounts for 7.1 gigatons of carbon emissions every year, that’s close to 15 percent of all emissions.
Companies engaged in the production of fake meats have also reached technological maturity. These meats can replicate the taste and texture of animal-sourced meat, making it easier for consumers to shift to these new products without compromising on their food experience.
As seen in the video above, the fake human meat was a product offered by the Swedish company, Oumph! during Halloween last year.
In a YouTube video released, Anders Linden, the co-founder of Oumph! said, “We developed this burger in no time as soon as we knew what taste and texture we were after.” However, before your mind starts wandering, let us draw your attention to this short tagline in the video above that says, “’cause otherwise it would be creepy.”
The idea came from an ad agency in Madrid called LOLA MullenLowe and Oumph! which probably produced the world’s first fake human meat burger. The meat is made with soy, mushroom, wheat protein, plant-based fats, and a proprietary spice mix. “No humans were injured in the development of this product,” the company also claims in an additional disclaimer.
The fake human meat is no longer available, but if this has intrigued you, you can head over to the Oumph! website to see their other offerings.
The ad campaign a Silver Prize at the international Cannes Lions Festival for its creative approach, Insider said in its report.