This Company Wants To Put Your Face In Advertisements By Making Deepfake Clones With AI

With every passing day, scientists and researchers are coming up with ways to incorporate technology in ways that were not known before. This brings innovation, convenience, and improved living standards in our lives. An up-and-coming aspect of technology is Artificial Intelligence. This has brought forward a side of endless possibilities. It is being applied in multiple fields and the results are amazing.

Recently, it has been proposed that the principles of Artificial Intelligence (AI) will be applied in the media industry. A deepfake impression will be created of real-life people which will then be transmitted on the internet or television for advertisements. Companies are now looking for people who will be willing to consent to the making of their deepfakes.

Deepfakes and the New AI-Generated Fake Media Creation-Detection Arms Race

However, there is always a possibility of this data being used in a negative way as AI has its implications for both positive and negative purposes. Nevertheless, organizations are paying, and people will be willing to get involved.

For the purpose of making marketing and educational videos, there is a startup that is based in Tel-Aviv that uses deepfake and Artificial Intelligence. The name of the company is Hour One. According to MIT Technology Review, Hour One makes AI characters in these videos. Currently, they are looking for more faces and people to expand their database. They already have a hundred faces in their system.

T9C81W Concept image of a digitised face overlaid with a biometric facial recognition pattern

In order to register with them, one has to provide the name, email address, and Instagram profile. They are diversity inclusive and are looking for people with different age brackets, backgrounds, and ethnicities. In front of a green screen, people are made to record videos with different facial expressions. These videos are then uploaded to their software and the impressions are created. Companies can then buy these impressions for a nominal fee.

The video will include a watermark saying it is AI-generated. Still, the video can be used for ethically questioning content.

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