For its clients in the United States, Elon Musk’s pioneering electric vehicle business Tesla is now running a fun campaign. Simply by referring a friend to buy a Tesla by the end of September, the business is offering its devoted customers the chance to win a Model 3 Performance, a spectacular electric automobile valued at $53,240.
This promotion is a part of Tesla’s ongoing loyalty program, where existing Tesla owners receive a unique referral code that they can share with their friends. When a friend purchases their first Tesla using this referral code, both the referrer and the buyer receive various perks. These perks include credits that can be used to obtain software upgrades, enjoy free Supercharger visits, or even be used to purchase entries into exciting sweepstakes.
To participate in this current promotion, Tesla owners need to encourage a friend to purchase and take delivery of a new Tesla vehicle between September 19 and September 30. Those who successfully do so will be automatically entered for a chance to win a Model 3 Performance.
Tesla has a history of introducing limited-time promotions, especially towards the end of each quarter, to boost sales and ramp up excitement among prospective buyers. Previous strategies have included discounted vehicle prices and free Supercharging for quick-acting buyers. Elon Musk, the CEO of Tesla, is known for rallying his employees during these quarter-end pushes to drive sales and meet targets.
While Tesla had scaled back its referral program in recent years, citing costs, the company has recently revamped and expanded it. This move aligns with Tesla’s broader objective of selling more vehicles, even at lower profit margins, to further promote sustainable transportation and accelerate the global transition to electric vehicles.
In addition to the chance to win a Model 3 Performance, the credits earned through referrals can also be utilized to gain access to exciting experiences such as a factory tour or a shot at winning the highly anticipated Cybertruck pickup. This promotion adds an extra layer of excitement for Tesla enthusiasts, making it a win-win for both the existing owners and potential new Tesla customers.