Tesla enthusiasts have a golden opportunity to score a free Model 3 Performance this month.
Elon Musk’s electric car company is enticing its fans with a unique promotion as the third quarter concludes at the end of September. In a bid to boost sales, Tesla is offering a chance to win one of its coveted vehicles, provided you get a friend to purchase a Tesla before the month’s end.
Tesla operates a loyalty program that grants owners a distinctive referral code, allowing them to share it with friends. When someone makes their first Tesla purchase using this code, both the purchaser and the referrer receive various enticing perks. Referrers accumulate credits through this system, which can be utilized for software upgrades or complimentary Supercharger sessions.
Recently, Tesla unveiled an enticing new referral incentive for its U.S. customers. Owners who successfully encourage a friend to buy and take delivery of a new Tesla vehicle between September 19 and September 30 will automatically enter a sweepstakes for a chance to win a Model 3 Performance, valued at $53,240. Additionally, Tesla owners have the option to purchase entries into the sweepstakes for 1,000 credits each.
Historically, as a quarter-end approaches, Tesla has implemented time-limited promotions to boost sales. These promotions have included discounted vehicle prices and complimentary Supercharging for prompt buyers. Elon Musk has also been known to send company-wide emails during these end-of-quarter pushes, urging employees to accelerate their efforts.
Tesla had previously scaled back its referral program, citing cost concerns. However, this year, the company not only revamped but also expanded the program as part of its strategy to sell more vehicles, even at lower profit margins. Credits obtained through referrals can also be redeemed for experiences such as a factory tour or a chance to win the highly anticipated Cybertruck pickup.
All in all, this initiative not only encourages the growth of Tesla’s customer base but also adds an element of excitement and competition within the Tesla community as they aim to win the impressive Model 3 Performance.