Samsung has announced that its 2022 TV lineup will feature built-in support for browsing, purchasing, and showing off NFT art.
Billed by Samsung as “the world’s first TV screen-based NFT explorer and marketplace aggregator,” the NFT Aggregation Platform will allegedly let potential buyers preview NFTs that are available for buying while simultaneously learning their history, “from who created it, to what comprises its blockchain metadata.”
“With demand for NFTs on the rise, the need for a solution to today’s fragmented viewing and purchasing landscape has never been greater,” the company said in a press release. “In 2022, Samsung is introducing the world’s first TV screen-based NFT explorer and marketplace aggregator, a groundbreaking platform that lets you browse, purchase, and display your favorite art—all in one place.”
If you are more interested in NFT than being a regular Samsung customer, the company has thought about you too. Using the brand’s Smart Calibration technology, the marketplace is designed to intuitively adjust the display settings on your TV to match a given creator’s preset values, which will make sure that your dignified Ape art looks uniformly sparkling in anyone’s living room.
According to Samsung, more details about the NFT Aggregation Platform will be revealed in the coming two weeks, as the 2022 TVs begin shipping out.
While Samsung says that the need for a solution to “today’s fragmented [NFT] viewing and purchasing landscape has never been greater,” it’s tough to imagine that we’re now very close to a future where NFTs are prevalent enough that people are using their TVs to display and shop for them.
It is expected that more companies will be installing this feature on their screens in the coming days.