LG has launched its first bendable OLED TV, with a screen that curves at the touch of a button.
The LG Flex LX3 has a 42-inch screen that curves inwards when people are using it to watch TV or play games.
The Flex also has as a gaming monitor and a TV and can go from completely flat to ‘spectacularly curved’ for more ‘immersive’ experiences, LG says.
Users can curve the screen inwards and then switch it back to flat by only pressing a button on an accompanying remote control, even when the display is on.
Users can also manually change the degree of curvature in five percent increments by pressing a button underneath the screen.
LG Flex has a maximum curvature of 900R, which means a curve radius of 35 inches (90cm) – the ‘tightest radius on the market right now’, according to LG.
A curvier screen provides a more immersive experience because it fills your peripheral vision, and makes it look like a view from real life.
According to LG, the Flex’s display ‘is unlike anything else’ and takes gaming immersion to the ‘next-level’.
‘Perfect for immersive console, PC, and cloud gaming, and for enjoying live TV broadcasts and content streaming services, LG OLED Flex ushers in a whole new era of screen customizability,’ LG said.
LG Flex will launch in ‘most markets’, including the US, by October, a month before the FIFA World Cup kicks off in November. The price is yet to be revealed.
LG told MailOnline that company employees were on-site at IFA to finalize the price of the Flex.
The Flex has a 42-inch screen, but users can also adjust the size of the onscreen image according to their individual preferences or the genre of game they’re playing.
For example, fans of role-playing games and racing games will like to use all 42 inches of the screen, while first-person shooter gamers might want to go for a 32-inch or 27-inch image that enables them to see everything going on at a glance.
When set at 32 inches or 27 inches, there’s a black border around the display to fill the rest of the screen.
Also, the screen can be tilted up to 10 degrees or away up to 5 degrees from the user and has a height-adjustable stand, so gamers can enjoy ‘ergonomic comfort’ whether they’re sitting up or leaning back in their chair.
Paolo Pescatore, an analyst at PP Foresight, who is also in attendance at IFA 2022, told MailOnline: ‘We’ve had rollable, foldable, and now even bendable displays.
‘This eye-catching display takes viewing to a whole new level providing users with a tailored and immersive experience for all genres.’