Japan has come up with jelly water and it has become a new hit summer product from Japan.
On TikTok, someone bought a bottle of water from a Japanese vending machine. The water did not flow as you’d expect; instead, it comes out as jelly, which seemingly makes sense, since it’s something called water jelly. You can drink it right out of the bottle, eat it with a spoon, or top it with fruit and enjoy it as a refreshing treat.
Except for the above-mentioned TikTok video, there isn’t too much information on water jelly online outside of Japan.
Apparently, water jelly is one of the most popular drinks in Japan right now. According to a PR Times press release, it was launched last year and became a huge summer hit, selling 2.8 times better than the producer – a company called JR East Cross Station Water Business Company – expected.
Its name is FROM AQUA Water Jelly but it is not plain water jelly. It is a flavored product, with the most popular flavor available being ramune. It has a caloric content of 55 calories per 100 ml, which is surprisingly high, considering 100 ml of Coca-Cola contains only 37.5 calories.
From Aqua water jelly has to be chilled to achieve its gelatinous texture, but you can also freeze it if you want to consume it as a sorbet
Although some commenters on TikTok argued that water jelly makes it easier for the elderly and people with swallowing difficulties to stay hydrated, because it slows down the flow rate, market data shows that the product is most popular with consumers between the ages of 30 and 50.
The producer of water jelly has already increased production to keep up with demand, and also introduced a larger 515-gram bottle. Unfortunately, water jelly is currently only available in Japan.