Google Ready to Launch Modular Smartphone in January 2015 for $50

Google Project Ara Grey Phone 3

What started as a concept last year and then a promise is quite closer to becoming a reality; modular phones are all set to be on sale by January 2015 as per Google. Smartphones have become such an important part of our daily lives that the conventional smartphones just don’t cut it anymore. This is where the Project Ara by Google came in. The project promised a modular phone that could be upgraded by merely swapping out modules.Google Project Ara Grey Phone

Recently, Google has revealed the working version of a modular smartphone from Project Ara at Google’s I/O Developer conference held in San Francisco. The head of Project Ara, Paul Eremenko, was quite optimistic when he waved the smartphone and stated that up till now, it was under development at a laboratory bench but now it has been set free by the team to check out the phone’s features. He further talked about how it was a challenge to design the phone in such a way that it looked attractive to customers. In words of Paul; ‘The design must overcome the connotations of boxiness and brick-like that people associate with modularity.’ Google is currently working with New Deal Design on this particular project and has announced a project worth $100,000 to design modules for the handset.Google Project Ara Grey Phone 4

This particular smartphone that is modular has been named as ‘Grey Phone’ and shall come with a rather simple frame, screen, Wi-Fi connection and processor and will be fully customizable via a myriad of modules, colors and accessories. Paul explained why it is called the Grey Phone; ‘It’s called the Grey Phone because it’s meant to be drab grey to get people to customize it.’ Grey Phone will be capable of running on multiple batteries; when one dies you can simply detach it and replace it with a full battery module.Google Project Ara Grey Phone 2

Great news is the fact that users will be able to 3D print parts for this smartphone. This will give users the capability to completely customize these parts. Google says that each phone will come with a central ‘spine’ coupled with an endoskeleton which has been nicknamed ‘endo’. The endoskeleton is the structure to which the modules will attach and be detached from. These ‘endos’ will come in three sizes; mini, medium and large. This will allow the ‘Grey Phone’ to take on every kind of smartphone in the market, including the phablets.Google Project Ara Grey Phone 5

Google’s kit explains various modules which include batteries, Wi-Fi, Bluetooth chips, cameras, speakers and more. In ideal conditions; any sensor that will be capable of being attached to a module shall be device compatible. The life span of this Grey Phone is 5-6 years as per Google. Paul, speaking about the functionality of this smartphone, said; ‘If it can be other things, we encourage that. But we intend it to be, ultimately, a great smartphone first and foremost.’ Oh and the smartphone will cost $50 – yeah, that cheap – quite a news, isn’t it?

Guess we’ll find out how good (or bad) this modular smartphone really is in January 2015.

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