Elon Musk has told engineers at Twitter to bring back Vine according to Business Insider. It has been six years since it was shut down by the then-CEO, Jack Dorsey.
Musk believes that Twitter can be the world’s town square. He fired Twitter’s top brass and now he is the only director of the company. He is using this position to have the employees work according to his liking.
On Monday, it was reported that Musk-led Twitter was considering a $20 fee for users who subscribe to a few premium features instead of $5 a month. The blue tick next to profiles would also have the same fee. This called a backlash from famous figures like author Stephen King. In response, Musk gave a reason behind the policy.
Twitter founder Jack Dorsey was the CEO when the Vine was shut down, and he called it his biggest regret, Business Insider reported in April. Vine was acquired by Twitter in 2012 and allowed users to post six-second-long looping videos. It is interesting to see that TikTok was founded the same year Vine was shut down.
Musk is also open to suggestions from users on how the service could be improved when compared to Tik-Tok.
A team member at Twitter told Axios that the code of the service needs a lot of work.
Even if the platform is revived, it would need to e very strong as the space is now highly saturated and competitive.
It seems like a circle of life as Vine is coming back in the same situation that it was shut down in. In 2016, Vine’s top creators were leaving for other platforms, and Twitter was struggling with poor user growth. This time, Twitter isn’t doing really well, and new CEO Elon Musk has plans to reduce the workforce by as much as 75 percent.