Dominos just delivered a pizza via a Jetpack amidst the famous Glastonbury Music festival in England. Coinciding with “Rocket Man” singer Elton John’s headlining performance, the stunt captivated the audience with its branded Domino’s suit.
“When we realized pitching up to serve slices inside the festival was impossible, we took inspiration from this year’s headliner to launch our own rapid delivery trial — it was a bit of a no-brainer,” Domino’s assistant PR manager Sam Wilson told the Independent.
“Every year we see huge numbers of random requests from festival goers trying to sneak pizza into the party,” Wilson added. “So, this year we wanted to… trial our very own rocket man service to help hungry campers get a slice of sky-high satisfaction in the future.”
The spokesperson for Gravity Industries, the jetpack firm behind the stunt, acknowledged that this delivery was an “unusual utilization” of their suits.
“Seeing a jet suit thing fly over Glasto was wild,” festival attendee Natalie Dixon, who witnessed the event, told the Independent. “I’ve never seen a jet suit, let alone one delivering pizzas.”
“I can’t wait to see one land on my doorstep in the future,” she added.
However, they expressed optimism about the potential of pizza-by-jetpack becoming the “future” of efficient delivery.
“Keeping pizza piping hot using the jet suit is definitely an unusual utilization of our tech and pizza isn’t in our normal flight plan,” the spokesperson told the Independent. “But being able to exceed the average delivery time by flying through the Somerset fields and feed campers with the pizza delivery experts certainly shows the future of fast delivery service.”
Despite the excitement surrounding the event, practical considerations may limit the widespread adoption of this method by Dominos. Gravity Industries’ suits have a starting price of approximately $483,000 and can only carry two pizzas at a time.
Therefore, it remains unclear whether Domino’s could feasibly implement this delivery approach at scale in the near future.
“All we can say at this stage,” the Domino’s spokesperson told the Independent, “is that the idea has legs… or wings… or jets.”