Apple Shareholders Just Rejected A Proposal To End DEI Efforts

Apple Inc.’s shareholders have reaffirmed their support for its diversity, equity, and inclusion (DEI) policies, rejecting a proposal from a conservative think tank seeking their removal.

Leading up to its annual shareholder meeting, Apple defended its DEI initiatives, highlighting its role in shaping a “culture of belonging where everyone can do their best work.” The tech giant emphasized that these policies have been integral to its success, stating, “We believe that how we conduct ourselves is as critical to Apple’s success as making the best products in the world.”

The National Center for Public Policy Research proposed dismantling Apple’s DEI policies, arguing that such initiatives expose companies to “litigation, reputational, and financial risks.” The group estimated that Apple’s policies may have led to discrimination against “likely over 50,000” employees, as noted in a proxy filing. However, Apple’s shareholders overwhelmingly sided with the company, dismissing these concerns.

The broader corporate landscape has seen a shift regarding DEI commitments, particularly amid resistance from conservative activists and political figures. Former President Donald Trump’s administration has taken a strong stance against such programs, pushing federal agencies to investigate DEI-related compliance issues and attempting to restrict contracts associated with them. Reports indicate that nearly 20% of S&P 100 companies have scaled back their DEI efforts, with corporations like Amazon, Alphabet, Target, and McDonald’s adjusting their approaches, sometimes out of concern for potential backlash from conservative consumers.

Despite this shifting environment, Apple remains among the few companies standing firm in defense of DEI. It joins the likes of Costco, whose shareholders recently rejected a similar proposal from the National Center for Public Policy Research, and Deutsche Bank, whose CEO reaffirmed the institution’s commitment to diversity initiatives.