X, formerly known as Twitter, has introduced a significant change to its platform by allowing its Blue subscribers to hide the once-coveted verified check mark. The “blue check,” a symbol of prestige and authenticity, was previously granted to accounts after a rigorous verification process. However, with the advent of the X Blue premium subscription service, users could obtain the verification badge by paying $8 a month. X Blue offers a range of exclusive features for paid subscribers, such as post editing, longer video sharing capabilities, and increased visibility in conversations and searches. Subscribing to X Blue not only granted these additional perks but also automatically verified the user’s account with the famous blue check mark.
The decision to allow users to hide the blue check mark represents a significant shift in the platform’s approach to verification. As per the X Blue help center, subscribers now have the option to conceal the check mark on their profile and posts. However, it’s important to note that the check mark may still appear in certain places and some features might reveal the user’s active subscription status. Additionally, certain features may be restricted while the check mark is hidden.
This move comes in the wake of Elon Musk’s involvement in the platform’s operations. Following his takeover, Musk expressed his dissatisfaction with the existing verification system, deeming it an outdated and hierarchical approach. He introduced the X Blue subscription plan as a means to democratize the verification process, granting more power to users.
However, the introduction of the paid verification service was met with criticism and ridicule from some users. Prominent figures like actress Lili Reinhart and author Stephen King publicly voiced their opposition to paying for verification. In response to the backlash, X decided to offer the option to hide the blue check mark for those who may not wish to showcase their subscription status.
While this modification might offer some solace to those who were under pressure to display a blue checkmark, it also raises concerns about the long-term viability of the X verification mechanism. Many users and observers alike are still interested in learning more about the verification process as the site changes and works to achieve a balance between authenticity and diversity. Only time will tell how this choice affects the user experience and the platform’s overall identity as X continues to modify and enhance its features.