The traditional bottle style needs some change, don’t you think? Yeah, the round design must be upgraded now because it has been here for so long. Good for us that it has already been done by a creative duo Jesse Leeworthy and Jonathan Byrt. Both are 28 years old and have created the Memobottle.
Memobottle is a reusable water bottle that is slim and capable of sliding into your bag where it will lay next to laptops and books easily. It is the flat version of a bottle and can be washed in a dishwasher as well. The idea was to reduce the number of plastic bottles that end up in landfills eventually. The designers came up with this design in order to impart practicability and environmental friendly characteristics to the bottle. The bottle has been created from ‘green’ plastic. All three Memobottles are 30 mm thick and have been created so that they are as robust and durable as possible.
The designers are from Monington Peninsula near Melbourne and state that almost 600 billion single-use bottles were sold globally last year. It has been concluded from research that 1,500 single use bottles are consumed every second in America and 20% of these – yes only 20% – get recycled. The cost of purchasing bottled water is 1,400 times greater than the tap water.
In the words of Leeworthy, ‘We’ve always been passionate about the environment. For years we have been focused on creative design that proves to be an environmental remedy while improving social convenience. The Memobottle was designed to overcome two problems that we see in our society. Firstly, our attachment to the outdoors and environment – we have always been disgusted with the overuse of single use plastic bottles. We developed a passionate desire to reduce their usage and disastrous effect on the environment. Secondly, throughout our schooling and university years and to a larger extent our professional work life, we have been frustrated with the inability to fit water bottles in carry/laptop bags. Somewhere along the line, there has been a general consensus to design circular shaped bottles. Rather than making a product that fits into this category, we decided to create something that is easy to transport but still holds the functional aspects of traditional bottles.’
The bottle will be available in 3 sizes; A5 that will hold 750 ml, A4 whose capacity will be 1.25 liters and letter size that will also store 1.25 liters. Fundraising is being carried out on Kickstarter where it has achieved its primary goal of $13,500 within 36 hours of the campaign starting.
Jonathan Byrt said, ‘The feedback we’ve received has been overwhelmingly positive! We knew we had a great product, but becoming fully funded on Kickstarter within 36 hours really validated the concept. The emails of support and interest, blog postings, and social media comments have been amazing – it’s been great to see people as excited as the Memobottle as we are.’
Shipments will start by Christmas all over the world.
http://www.youtube.com/watch?v=04cKWI6Kvos