A Chinese premium ice-cream company’s products don’t melt even when kept at high temperatures for long periods of time. This has raised a debate among people.
Last week, Zhongxuegao, a Chinese ice cream company known for its high-quality products, went viral on social media, after someone posted photos and videos of a Zhongxuegao ice cream next to a thermometer that showed 31 degrees Celsius. This got viral and people even brought it near an open flame and it didn’t melt!
On July 5th, Zhongxuegao once again became the talk of Chinese interwebs, as a video of someone using a kitchen torch to melt one of its ice creams went viral. Although the exterior of the treat became charred, the ice cream didn’t melt the way you would think.
As the controversy around the quality of its supposedly high-end ice cream grew, Zhongxuegao eventually came out with a statement to hopefully put customers’ minds at ease. It claimed to use a ‘viscosity-enhancing agent’ to prevent the ice cream from melting easily but assuring everyone that its product still met the national food safety standards.
“Is it safe for the human body to use a product that artificially prevents ice cream from melting for a long time?” one person asked on Weibo, China’s version of Twitter.
“Food safety is the most important thing, and practical verification is necessary to completely quell public suspicion,” a journalist for People’s Daily wrote.
Zhongxuegao is one of the most successful ice cream producers in China and this viral information is now threatening its reputation.