At the end of October 2021, Facebook officially declared that it has changed its name to Meta. The company further explained that it made this huge change to transition towards commercial attention regarding its budding virtual and augmented reality. The internet was quick to come up with responses about this and could not help but poke fun at this change.
Among all the countries, so far, Iceland has brought the best response. The company introduced a new tourism ad on Thursday making fun of Mark Zuckerberg’s plans with the company for the future.
The tour guide in the video is purposefully made to resemble Mark Zuckerberg. The ad advertises Iceland’s waterfalls, volcanic rocks, geysers, horses, birds, and other tourist features.
“Today I want to talk about a revolutionary approach on how to connect our world, without being super weird,” the tour guide says.
“Some said it’s not possible. Some said it’s out of reach. To them, we say, it’s already here. Seriously, look, it’s right here,” he adds pointing at a scenic view from a window.
“And what do we call this not-so-new chapter in human connectivity? The Icelandverse. Enhanced, actual reality, without silly-looking headsets,” he concludes in what is clearly a take on Meta.
Iceland is indeed in dire need of tourists as 9% of its GDP is associated with the industry. The ad is subtly promoting tourism.
In fact, it states in its video that Iceland’s possibilities will be there to explore forever. “So join us today or tomorrow. Or whenever. We are really easygoing,” says the friendly and silly tour guide. We might just take him up on his offer.