Twitter is rolling out a feature that indicates how many people view your tweets, comparable to how many times a video has been viewed on services like YouTube. “Twitter is introducing View Count, which will allow you to check how many times a tweet has been seen!” “This is usual for video,” Elon Musk tweeted. “This demonstrates how much more alive Twitter is than it appears, as over 90% of Twitter users read but do not tweet, reply, or like, as these are public acts.”
“Twitter is rolling out View Count, so you can see how many times a tweet has been seen! “This is normal for video,” Elon Musk wrote in a tweet. “Shows how much more alive Twitter is than it may seem, as over 90% of Twitter users read but don’t tweet, reply, or like, as those are public actions.”
Twitter already offers more detailed metrics on your tweets than just likes, retweets, and quote tweets. You can check how people reacted to your tweet by clicking “see tweet analytics” under something you posted, such as clicking to read your profile or enlarging the specifics of a quote tweet. You can also view total impressions, which are defined as “the number of times this tweet was seen on Twitter.” This term is quite ambiguous because we don’t know what it means for a tweet to be “seen.”
The new views function differs in that views will now be visible to everyone, not just the account owner. Knowing how many impressions other people’s tweets receive can also assist businesses in uncovering actual influencers in their sector, as engagement figures do not always convey the whole story. As others have pointed out, public view counts can uncover accounts that falsely exaggerate their engagement and follower numbers.