Introduced by Chery, a leading Chinese automotive manufacturer, the Exeed luxury sports brand made its debut in 2017, with the aim of enhancing its presence in the fiercely competitive automotive industry. Unveiled at the recent Auto China event, the Exeed E08 “concept MPV” impresses with its groundbreaking features, setting new standards for innovation.
Measuring 5.2 meters in length, the Exeed 08 boasts strategic automation at six key points, enhancing usability and space optimization. Despite its size being comparable to models like the Kia Carnival or Chrysler Pacifica, the vehicle’s design emphasizes accessibility and functionality. Notably, its robotic doors promise convenience and ease of access, although their full capabilities were not demonstrated during press events.
Exeed’s design philosophy diverges from traditional automotive aesthetics, prioritizing functionality over adherence to conventional design DNA. The vehicle’s frontal area is ingeniously utilized for lighting rather than accommodating legacy features from the internal combustion engine era.
Beyond its striking exterior, the E08 impresses with its interior features. The front doors can lie flat while open, and the sliding doors on either side facilitate easy entry to the third row of seats. While specific technological details were not disclosed, the vehicle’s central multimedia screen and dashboard suggest a focus on passenger entertainment and intuitive functionality.
One of the E08’s standout features is its transformative rear end, which can convert into a luxurious viewing platform. This innovative design promises versatility, catering to various leisure activities and enhancing the overall user experience.
Unlike typical concept cars, the E08 showcases operational functionality, indicating its production readiness. The E08, constructed on Chery’s innovative E0X platform compatible with both plug-in hybrid electric vehicles (PHEVs) and battery electric vehicles (BEVs), underscores the company’s dedication to technological progress and forward-looking mobility solutions.
Amid swirling rumors surrounding the E08’s production, indications point to its imminent availability in the market, with projected pricing ranging from CNY 400,000 to 500,000 (USD $55,000 – $70,000). This strategic move aligns with Chery’s commitment to disruptive innovation and substantial investments in research and development, totaling $14 billion over the next five years.
The decision to prioritize the MPV segment reflects current market trends in China, where electric MPVs are gaining traction. With an annual sale of 1.1 million MPVs in China, there is a growing demand for electric alternatives, presenting Chery with a promising opportunity to capitalize on emerging market preferences.
In summary, the Exeed E08 concept MPV exemplifies Chery’s commitment to innovation and its strategic response to evolving market demands. With its blend of cutting-edge technology, functional design, and anticipated production readiness, the E08 signifies a significant step forward for Chery in the competitive automotive landscape.