In the fiercely competitive world of the automotive industry, where electric vehicles are rapidly becoming the new norm, Chinese car manufacturer Chery has unveiled a marketing masterpiece that’s turning heads. Chery’s latest offering, the eQ7 electric crossover, recently hit the domestic market with a promise of quality, affordability, and a unique design. But in a landscape teeming with similar claims, Chery sought to make a lasting impression by putting the eQ7’s durability front and center.
The eQ7, known for its enticing combination of quality, pricing, and a fully charged battery range of 412-512 kilometers, is undoubtedly a strong contender in the EV market. However, Chery’s determination to stand out led them to construct a remarkable tower using no less than seven eQ7s.
To achieve the highest safety rating, a vehicle typically needs to support four times its weight. Chery, however, set its sights higher. They meticulously stacked seven eQ7s on top of each other, introducing specially designed metallic platforms to secure this impressive automotive totem. At the heart of this daring demonstration is the bottommost eQ7, bearing the weight of six of its kin stacked atop it.
While some critics draw parallels between Chery’s feat and a strategy long employed by Volvo, an irony given that Volvo is now owned by the Chinese automaker Geely, it’s crucial to recognize the significance of such attention-grabbing tactics. They underscore the eQ7’s formidable aluminum body and offer a glimpse into the ambitions of Chinese automakers as they prepare to conquer global markets.
In essence, Chery’s audacious marketing approach, epitomized by the towering eQ7 showcase, not only highlights the vehicle’s durability but also symbolizes the determination of Chinese automakers to make a mark in the rapidly evolving electric vehicle industry.
It’s not just about showcasing a car; it’s about presenting a vision of innovation and quality that transcends borders, ultimately reshaping perceptions of Chinese-made automobiles.
