Climbing the top of a 4,095-meter mountain, Mount Kinabalu, the highest mountain in Malaysia, in a pristine three-piece suit, carrying a messenger bag, and an office ID tag is not common to see. But, Nobutaka Sada, the owner of a bespoke suit label, a Japanese tailor, and an adventurer, did just that and posed for photos and videos to promote his brand on his well-known social media accounts. This is not the first time Sada has done something daring to market his brand.
Mr. Sada has a history of wearing his impeccable suit, vest, tie, and leather shoes while engaging in adventurous activities. He climbed Japan’s 26th tallest peak, Mount Shirouma (2,932m), ran the Tokyo marathon, skied on Hokkaido’s slopes, and even snorkeled in the Genkai sea, all the while praising his attire and its versatility.
During his recent climb up Mount Kinabalu, he claimed that his suit kept him warm and cozy in the tropical humidity and rain and helped him make it to his “business meeting” at the summit on time. This is another instance where Sada has proved that his brand’s suits can withstand any situation.
“Climbing Mt. Kinabalu, Malaysia’s highest peak in Borneo, with SADA’s order suit! Mountain higher than Mt. Fuji at 4095m elevation!” Sada wrote on TikTok. “I was able to stay in a hut in the middle of the starlight, climb up a steep area, and enjoy the light at the top of the mountain!”