Klosterbrauerei Neuzelle, a brewery based in East Germany, is set to release the world’s first powdered beer. The powder can be added to water to create lager in just a matter of seconds, potentially transforming the beer industry by reducing carbon emissions.
The company plans to launch the beer powder by the end of 2022, aiming to capitalize on the trend of sustainable and eco-friendly alternatives. General Manager Stefan Fritsche believes the new invention could reduce Germany’s CO2 emissions by three to five percent and half a percent globally if it becomes popular.
While the beer is currently alcohol-free, Fritsche said the company plans to expand its offerings to include a range of powdered beers. The brewery has successfully created a beer with the desired taste and foam, and the next step is to develop a powder form of carbon dioxide and alcohol.
“We want to make virtually everything in powder form. We want the complete beer taste. We can do all that with powder. And, of course, it is absolutely fascinating that we have succeeded. For the first time worldwide,” said Fritsche.
The beer powder would provide a greener and more sustainable solution to the carbon footprint of beer exports. In addition, the lighter weight of powder packets would reduce transportation costs, making it easier to export beer overseas without the need for heavy bottles or crates.
The pandemic has led to changes in logistics and distribution, and many producers are now prioritizing sustainability as part of their business strategy. The new powder beer from Klosterbrauerei Neuzelle is just one example of companies looking to reduce its carbon footprint and provide eco-friendly alternatives to its customers.
Fritsche said that the company is also exploring the possibility of using the powder for other beverages in the future.
“We want to do cola; we want to do iced tea; we want to do Fanta. Everything that can be done with powder will be done with powder,” he said.
The powdered beer could be a game-changer for the industry and a step towards a more sustainable future. “We hope we can establish this product worldwide,” said Fritsche.
“We hope this product will be successful in the future and that it will help to save the planet.”