A Swedish Brewery called the New Carnegie Brewery in Stockholm’s Nya Carnegiebryggeriet has worked with the Swedish Environmental Research Institute (IVL) and Carlsberg to make people understand that ‘used water’ can also be as clean as normal tap water. IVL claims that the challenge to make people drink the used water is not technological but psychological. There was no better way to make people drink it except for making them drink a beer.
PU:REST was launched in Sweden on 25th and has already been called as the “crap beer”. However, its creators are hopeful that this will change the general opinion of people about recycled wastewater. Staffan Filipsson, project manager at IVL said, “The difficulties in getting this relatively cost- and energy-efficient method to be used for the production of drinking water is not technical but primarily emotional. The recycled water is as pure and safe as normal tap water, but most people are still sceptical about actual drinking purified wastewater.” He added, “In a world threatened by water shortage we wanted to show that we already have technologies to recycle wastewater into drinking water that is as clean as normal tap water.”
Chris Thurgeson, the brewmaster at New Carnegie Brewery described PU:REST as “crystal clear pilsner”. He said that his company took this challenge because they believe “that both producers and consumers must dare to think differently if we are to successfully take care of Earth’s resources.” It is reported that PU: REST has a very clean and crisp taste, however, consumers are not really excited about it. The beer is available to be tried at the New Carnegie Brewery restaurant in Stockholm.