Wonderful Engineering

This Billboard Has Been Made Completely Out Of Cake

Who doesn’t like cake? Everyone likes cakes and that is exactly why we are writing this post. Mr. Kipling is the most famous brand name of UK’s biggest pies, cakes and baked good manufacturing firm since 1976. JWT London, in order to spark excitement for Mr. Kipling, came up with a brilliant idea for a giant billboard that is made completely out of small cakes.


The billboard is located at Westfield London in Shepherd’s Bush and has been constructed with 13,360 cakes from Mr Kipling. The billboard remained on display for about 8 hours due to the fact that the cakes were given to the passengers passing by. That’s a unique way of marketing and spreading some good cake, don’t you think?