In a groundbreaking move, a Spanish modeling agency, The Clueless, has pioneered the creation of Spain’s inaugural AI influencer, Aitana López. This pink-haired, 25-year-old digital personality has quickly gained popularity, boasting 124,000 followers on Instagram and the potential to earn up to 10,000 euros monthly.
Rubeñ Cruz, the visionary behind The Clueless, revealed that the genesis of Aitana López stemmed from challenges encountered while working with traditional models and influencers. Frustrated by project delays and cancellations, often attributed to human factors rather than design issues, Cruz sought a solution. “We did it so that we could make a better living and not be dependent on other people who have egos, who have manias, or who just want to make a lot of money by posing,” he explained.
Aitana López, who shared 56 photos on Instagram, also appeared on the subscription platform Fanvue. The agency utilized Photoshop to craft images of her, showcasing a seemingly normal life—sipping cocktails, hitting the gym, and sharing moments on social media. Cruz emphasized that Aitana was crafted with a distinct “personality” based on societal preferences. She was described as a “strong and determined woman,” a “passionate Scorpio,” and a ” passionate video gamer and fitness enthusiast. “
Financially, Aitana López has proven her value, earning over 1,000 euros per advertisement and securing a monthly income ranging from 3,000 to 10,000 euros. This success aligns with the growing trend of AI models finding prosperity in the digital landscape. Notable examples include Emily Pellegrini, another AI influencer with over 100,000 Instagram followers and a presence on Fanvue.
Fanvue’s CEO, Will Monange, expressed confidence in the ascent of AI-generated characters, predicting their prevalence comparable to human creators. This underscores the transformative impact of AI in reshaping the landscape of social media and content creation.
Overall, Aitana López signifies a shift in the modeling industry. It offers a glimpse into the future where digital personalities coexist with their human counterparts, revolutionizing how content is created and consumed.