Tesla has introduced its most reasonably priced Cybertruck yet, and CEO Elon Musk is already signaling its demise just days after launch, raising fresh questions about the troubled electric pickup’s future.
The new dual-motor all-wheel-drive Cybertruck debuted with a starting price of $59,990, making it the closest Tesla has come to delivering on its long-promised affordable electric pickup. Compared to earlier versions, this model retained key features like adaptive damping suspension, powered bed cover, and Powershare V2X outlets, while sacrificing only higher-end features like active air suspension and some driving range.
But shortly after the announcement, Musk posted a cryptic warning on X: “Only for the next 10 days.” The brief comment strongly suggests that the $59,990 configuration, or its pricing, will disappear after just ten days, potentially making the most accessible Cybertruck version a temporary offering rather than a permanent option.
The move follows a chaotic pricing history for Tesla’s pickup. When the Cybertruck was first unveiled in 2019, Tesla promised a starting price of $39,900. However, when it finally launched in late 2023, the cheapest version cost about $80,000. Tesla later introduced a stripped-down rear-wheel-drive model for $69,990 in 2025, but discontinued it within months after producing fewer than 250 units.
Now, the $59,990 AWD model represented the first configuration that balanced price and features in a way that made sense for mainstream buyers. It was still far above the original promise, but significantly closer to affordability than previous trims.
Tesla’s decision to potentially eliminate or raise the price of this version so quickly has fueled speculation about deeper issues. Analysts believe the company may be struggling to produce the Cybertruck profitably at lower price points. Others suggest Tesla could be trying to clear inventory or preparing for a redesign.
The uncertainty also comes as Tesla shifts its strategic focus toward autonomous vehicles and humanoid robots, areas that Musk has repeatedly described as the company’s long-term priority. This pivot has raised concerns that traditional vehicle programs, including the Cybertruck, may receive less attention.
Despite massive hype, the Cybertruck has struggled to meet sales expectations since launch. Reports suggest Tesla has sold far fewer units than originally projected, and inconsistent pricing and product changes have only added to buyer hesitation.
If the $59,990 version disappears after just ten days, it will mark another abrupt reversal in Tesla’s attempt to bring an affordable electric pickup to market – and could signal that the company still hasn’t solved the fundamental challenges facing the Cybertruck.
