Samsung Unveils AI Smartphones With Qualcomm Chips

Samsung Electronics has officially unveiled its latest flagship smartphones, the Galaxy S25 series. The launch took place during the Samsung Galaxy Unpacked 2025 winter event in San Jose, California, where the company also teased a sleek Galaxy S25 Edge model slated for release later this year.

Samsung is banking on advanced AI features to breathe new life into its smartphone sales and recapture its standing in the global market. Despite being ahead of Apple in introducing AI-powered smartphones, Samsung struggled last year to reclaim its dominance, losing ground in both the premium and budget segments. “We are one step ahead of the industry in offering AI features. I believe we are going in the right direction,” stated Park Ji-sun, the executive vice president of Samsung’s Language AI team.

The Galaxy S25 series offers a more personalized user experience, incorporating AI capabilities that promise greater convenience. For instance, the “Now Brief” service customizes recommendations for users based on privately stored data, presenting personalized news updates, calendar alerts, and even bedroom air quality metrics. Moreover, users can execute multiple tasks with a single command, such as searching for sports events and instantly adding them to their calendars.

However, industry experts remain skeptical about whether these features can drive significant consumer interest. “I don’t think there is a killer application today that would convince consumers, ‘OK, I’m going to buy this one because it’s an AI smartphone,'” remarked Thomas Husson, an analyst at Forrester. Nonetheless, he acknowledged the potential for these features to enhance Samsung’s brand image.

In a strategic shift, Samsung has opted to use Qualcomm’s Snapdragon processors exclusively for the Galaxy S25 lineup, foregoing its in-house Exynos chips. While this move could impact Samsung’s semiconductor division, it signals a pragmatic focus on performance and market competitiveness. A source revealed that Samsung plans to reserve Exynos chips for its upcoming foldable devices, expected later this year.

The competition in the foldable phone market remains another challenge for Samsung, with its sales stagnating under pressure from Chinese brands. “The Galaxy S25 series’ sale is important at a time when Samsung’s foldable phone sales have been stagnating in the face of challenges from Chinese companies,” noted Lim Su-jeong, associate director at Counterpoint.

Despite these innovations, Samsung’s pricing strategy remains consistent, with the Galaxy S25 series retailing between $799 and $1,299. Yet, the company’s financial struggles persist, as reflected in its recent fourth-quarter profit report, which fell short of expectations due to mounting chip development costs and intensifying competition.

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