Porsche’s New $100-million US Headquarters Is Every Man’s Dream


In May 2015, Porsche opened its new North American headquarters located at the northeast corner of the Hartsfield-Jackson Atlanta International. The HQ and Porsche Experience Center cost $100 million in total. Matthias Mueller, President and CEO of Porsche said, “[W]e celebrate a significant milestone in the history of Porsche as we expand our footprint in the United States and reaffirm our commitment to the state of Georgia and the city of Atlanta. We are investing more than ever before, heightening visibility for the Porsche brand in the US and worldwide.”

Porsche North America calls Atlanta home since 1998.

Using the new 27-acre facility, the company is connecting with prospective and current buyers alike.

This investment is, in fact, the largest that Porsche has made outside of Germany.

What the new HQ and Porsche Experience Center are offering?

For starters, how about a high-speed test track measuring 1.6 miles?

The drivers will be able to push the limits of their Porsche cars over here.

If you want to get a little muddy; there’s an off-road course as well.

The Porsche Experience Center sports two handling courses along with a kick-plate course where drivers are taught how to react when the car loses its traction.

The PEC also sports a state of the art human performance sports science laboratory where users are taught techniques that are used in preparing company’s drivers.

You can also have fun with a driving simulator.

You can also check out a gallery of the classic Porsches from the company’s amazing past!

Brumos Racing Porsche

Porsche 356 Speedster

Amazing artifacts from Porsche’s glorious past!

There’s a fine dining experience waiting for those who are interested in the form of Restaurant 356.

Munch down on a good meal while you take in the driving action.

You can laze around at the Carrera Café.

Mural of Ferry Porsche, the legendary company executive.

Porsche design studio allows the customers to configure their future cars.

Obviously, there’s a gift shop as well.

The facility offers 13,000 sq. ft. of business and meeting space.

The best part is that you don’t have to be a Porsche owner to experience this amazing facility.