PhoneBloks Modular Phone Will Be Available To The Public By January 2015

Project Ara 4

We have got a good news for all the techno-geeks out there. Paul Eremenko, the project leader of Project Ara, announced at the first Project Ara developer conference, held recently, that Google’s modular smartphone will be released by January 2015 with a price range starting from round US$50. Personal customization would be encouraged by the dab grey color that the gadget will be available in.
Project Ara 2


Project Ara 3

Project Ara is in-fact a sub-project of Google’s ATAP (Advanced Technology and Projects). Regina Dugan, former DARPA director, heads this division. After ending its brief venture into the field of hardware production by selling off its cell phone manufacturing business with Lenovo this year and the purchase of Motorola, going back in 2011, ATAP is the only division that was held on to by Google.

The Project Ara aims to provide an open structural platform to which you can add a variety of modules including keypad, display, battery etc, like Dutch designer, Dave Hakken’s Phonebloks concept.

Project Ara 5At the recent conference, Eremenko’s announced release date of January 2015 will post a number of obstacles in the way that need to be covered if they really want to follow their timeline. And no, the obstacles are not just hardware related.

Drivers will need to be developed to support the modular components since the Android OS does not exactly work with that. December is the time Eremenko expects these drivers to be ready, which he also announced at the conference. So that leaves him only a month before the hardware is made available to the public.

Eremenko designed Ara is to have a long lasting metallic chassis that will use electro-permanent magnets to hold the delicate components in place. Unified Protocol (UniPro) standard, which is used for interconnection of ICs in cellphones will be used for inter-component communication in Ara.

Project Ara 5The $50 price is not too much considering that it will include the Ara classic chassis, low-end application processor, a battery module besides the Wi-Fi module and Android OS, according to Phandroid. The device is to come in three different that include mini, regular and the phablet. Will you buy one? Let us know in the comments section



  1. anonymous Reply

    definetily will buy this!! release it with medium specs.. and let the store sell various type of accessories.. people like to buy cheap thing..then 1st gen release it with medium specs.. later on people will add ons.. and some period of time release a limited add ons.. then people will get more crazy.. makesure this phone compatible with office works.. socials.. and gaming.. all in one with difference add on.. people will keep buying the add on.. dont forget to release different type of screen and speaker.. nice job..make it soon..

    #add on reference to block..

  2. JB Clarke Reply

    I’ve been waiting and waiting. One more reason to wait to change my phone… And again and again… Until I run out of money for upgrades lolz

  3. Christina Sedderz Reply

    Dear Innovators,

    I would be delight to buy such a mobile phone.
    It seem to be very practical and trendy.
    I look forward for its release on the market.

    Sincerely yours,


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