Netflix plans to introduce a vertical video feature to its mobile app later this month, marking a shift in how users discover and engage with content on the platform. The update is part of a broader redesign aimed at improving navigation and personalization.
The company outlined the change in its first-quarter shareholder letter, noting that the new mobile experience will include a vertical video discovery feed designed to showcase clips and trailers. The feature builds on tests that began in early 2025 as Netflix explored ways to refine its recommendation system, according to CNET.
The vertical feed is expected to appear on the app’s home screen, presenting short-form previews of movies and television shows. During earlier demonstrations, Netflix indicated that users would be able to tap on a clip to start watching a title, add it to their watchlist, or share it with others. It remains unclear whether all of these functions will be included in the initial rollout.
The move reflects a broader industry trend toward short-form, vertically oriented video content. Platforms such as TikTok and YouTube Shorts have popularized this format, influencing how audiences consume media on mobile devices. Streaming services are increasingly adapting similar features to maintain user engagement and improve content discovery.
Other companies have already begun implementing comparable tools. Tubi introduced a feature called Scenes in 2024, while Disney+ announced plans earlier this year to incorporate vertical video into its own mobile platform.
For Netflix, the update signals an effort to align its interface with evolving viewing habits, particularly among mobile users who prefer quick, scrollable content. By integrating short previews directly into the browsing experience, the company aims to reduce friction between discovery and playback.
The redesign also reflects Netflix’s expanding content library, which now spans films, series, live programming, and interactive formats. A more dynamic interface may help surface this variety more effectively to subscribers.
The vertical video feature is expected to begin rolling out by the end of April, though availability may vary by region and device.
