Mirror, mirror, on the wall, who’s the fairest of them all? This question might not be answered by the mirror while trying on a new dress, but this mirror will surely give you a new shopping experience. Memory Mirror, or MemoMi, was founded by California based Salvador Nissi Vilcovsky. It is the latest interactive mirror that blurs the line between online and high-street shopping.
Trying on clothes without having to take off your clothes- it’s almost magical. The MemoMi technology allows you to change the color of your clothing with a single gesture. You can use the mirror and try on items virtually, changing colors and patterns instantly, adding accessories and other items to create the perfect look all without physically trying on a single thing.
The Memory Mirror uses augmented reality to show how clothes will fit, and lets shoppers change outfits with the swipe of a hand. The app allows shoppers to check in to a store so that the staff can see their personal profile and suggest clothes they might like. The smart mirror remembers previous outfit choices so the shopper can compare and contrast. Using hand gestures, shoppers can scroll though different colors, patterns and sizes. These clothes can also be shared on social media or via e-mail.
The system features ‘connected walls’, which are mirrored displays showing video content designed to inspire shoppers. Users swipe through looks and touch the screen to ask store staff to fill dressing rooms with the clothes they like. They can even order drinks while they’re at it. An interactive fitting room mirror then acts as a personal stylist and suggests matching accessories to go with an item of clothing that a shopper has in the room with them. The technology was unveiled last year, but is now being introduced into Neiman Marcus stores in San Francisco and later in Texas. Watch the video below to see how the Memory Mirror works!