Lego initiated efforts back in 2015 to shift towards more sustainable materials. The leading plastic blocks manufacturers are making good on their promise and are on their way to introduce new blocks which are essentially the same as the old blocks but eco-friendly.
A Sustainable Materials Centre was established by the toymaker two and a half years ago and announced a huge $165 million investment to discover more sustainable production methods for the plastic bricks that kids all around the world adore. Prior to this, Lego had announced the ambitious plans to use sustainable materials in its core products and packaging by 2030.
Work has begun towards that end and Lego pieces crafted from plant-based polyethylene plastic, made with ethanol from sugarcane will be making their way to customers this very year. The new pieces will be fitting with the theme and they will be plant-oriented like leaves, bushes, and trees. These pieces are made completely from plant-based plastic and these pieces make up between one to two percent of the total plastic pieces it produces.
“Lego products have always been about providing high-quality play experiences giving every child the chance to shape their own world through inventive play,” says Tim Brooks, Vice President, Environmental Responsibility at the LEGO Group. “Children and parents will not notice any difference in the quality or appearance of the new elements because plant-based polyethylene has the same properties as conventional polyethylene.”
This is a nice step taken by lego to produce sustainable toys for children. Godspeed Lego!