Playing with Lego will now have better effects on the environment as well. Lego teamed up with Danish wind energy company Vestas to create the LEGO Creator Expert 10268 Vestas Wind Turbine Kit. The tiny motorized wind turbine works perfectly fine. The wind turbine is 1 meter tall and is produced by using 826 pieces of white plastic that are manufactured in the usual Lego sustainable fashion. There are three blades in the turbine which rotate through a motor. The turbine also has built-in aircraft warning lights.
The turbine stands above a rural scene which includes a house with furnished patio, a mailbox, flowers, and a white picket fence. The Lego kit also has a Vestas service vehicle and three mini-figures; two Vestas service technicians with safety helmets, and a woman. There is a dog included in the kit as well. The package was made exclusively for Vestas in 2008 and will be available for public purchase in November 2018. This Lego kit not only represents the model of sustainable energy but it was created from Lego’s durable plant-based bricks which are made from sugarcane. These bricks were announced by the company earlier this year. These bricks are made from polyethylene which is soft and durable plastic. Lego said that these bricks are “technically identical to those produced using conventional plastic.”
— LEGO (@LEGO_Group) September 27, 2018
Tim Brooks, Vice President, Environmental Responsibility at Lego Group said, “We strive to make a positive impact on the environment and are committed to climate action and to use sustainable materials in products and packaging. This wind turbine celebrates our first steps in bringing these ambitions to life, and we hope it will inspire builders to learn about renewable energy.” Morten Dyrholm, Group Senior Vice President of Marketing, Communications and Public Affairs at Vestas also emphasized the potential of the toy and its impact on the promotion of clean energy. Dyrholm said, “Today, wind energy is the cheapest source of energy in many markets, which have made wind turbines a sustainability icon across the globe and we are proud to partner with the LEGO Group on this relaunch.”
The new kit with the plant-based bricks is a part of Lego’s ambition to see the sustainable materials implemented and used in all of their products by 2030 and their packaging by 2025. The executive of the company said, “The original Vestas® wind turbine LEGO model was specially created for Vestas® to promote wind energy to a small audience within energy and as such, today’s relaunch to the global LEGO community tells the story of how wind energy has gone from niche to mainstream, not just within energy but the entire world.”