GWM’s First Supercar Is Set To Rival The Ferrari SF90 At Half The Price

China’s Great Wall Motor (GWM) is preparing to enter uncharted territory with its boldest project yet – a supercar set to debut by the end of 2026. Company chairman Wei Jianjun described it as “China’s first sports car in the truest sense,” signaling a turning point for the automaker best known for its SUVs and pickups.

The upcoming supercar is being developed under GWM’s newly established “Ultra Luxury Vehicle Business Group”, chaired by Wei himself. Former GWM Vice President of Technology Song Dongxian now serves as CEO, with Zhang Xiaobo as CTO. To boost design and engineering expertise, the company has also recruited several international specialists, underscoring its global ambitions.

Earlier this year, online buzz surrounded a trademark review for the name “Zixin Auto” (????) translating to Confidence Auto filed by Great Wall Motor Co., Ltd. Reports suggest that Zixin Auto will be positioned at the uppermost tier of the Great Wall Group, potentially going head-to-head with BYD’s Yangwang brand in China’s emerging ultra-luxury vehicle market.

The first hint of the project surfaced during GWM’s 35th-anniversary photo session in July 2025, where a covered vehicle with a low stance and wide fenders appeared in the background, sparking immediate speculation among enthusiasts. Later, GWM’s CTO Wu Huixiao confirmed the existence of a “supercar-oriented product,” citing the Ferrari SF90 as a benchmark for development.

Industry insiders believe the car may feature a self-developed 4.0-liter twin-turbo V8 engine combined with an electric motor in a plug-in hybrid system. While GWM has yet to confirm official specs, early estimates suggest a combined output of around 1,000 horsepower, 0–100 km/h acceleration under 3 seconds, and a top speed above 350 km/h. If accurate, these figures would place the car in direct competition with Europe’s elite though at a much lower price point.

Market expectations indicate pricing near 2 million yuan (about USD 280,000) roughly half the cost of a Ferrari SF90 in China. Despite its focus on power and performance, GWM has also emphasized cost control, aerodynamic efficiency, and the use of advanced lightweight materials. The design is said to integrate global styling influences with Chinese cultural motifs, aiming for a distinctive identity in a crowded luxury segment.

For GWM, the move marks a major strategic evolution from utility vehicles to high-performance engineering. It reflects a broader trend among Chinese automakers branching into the supercar and luxury performance segment, following models like BYD’s Yangwang U9 and Xiaomi’s SU7 Ultra.

If realized, the GWM supercar would join an elite lineup of V8 plug-in hybrid hypercars, standing alongside icons like the Porsche 918 Spyder, Koenigsegg Regera, and recent hybrid models from Aston Martin, Ferrari, and Lamborghini.