What happens when you start your brand new vehicle and crave that nostalgic chemical-y gasoline smell fanning from its insides?
Now thanks to Ford, you can enjoy a premium fragrance inspired by gasoline called “Mach-Eau,” designed to help owners who recently switched to electric vehicles like the Mach-E GT.
According to a press release, Mach-Eau’s fragrance is “for those who crave the performance of the new all-electric Mustang Mach-E GT yet still hold a fondness for the evocative smells of traditional petrol cars.”
The legacy automaker explained that the product does not completely smell like petrol or gas but was aimed to have a pleasing scent. Ford’s fragrance has smoky accords with aspects of rubber and an ‘animal element’ that is supposed to be a nod to the Mustang heritage.
Ford is lowkey hoping that EV owners will miss the smell of gasoline enough to buy some gas-scented perfume.
Nevertheless, Ford aims to sell its product and wants the customers to believe that their offering is one a million kind of thing.
“Rather than just smelling like petrol though, Mach-Eau is designed to please the nose of any wearer; a high-end fragrance that fuses smoky accords, aspects of rubber and even an ‘animal’ element to give the nod to the Mustang heritage,” reads the release.
Automaker commissioned a survey where 1 out of 5 drivers said they would miss the smell of petrol after transitioning to an electric vehicle. According to Ford’s survey, 70% of the participants claimed they would miss the smell of petrol to some degree, while 24% stated they would miss the performance of ICE vehicles after the transition.
In addition, the company said that petrol “ranked as a more popular scent than both wine and cheese, and almost identically to the smell of new books.”
“Judging by our survey findings, the sensory appeal of petrol cars is still something drivers are reluctant to give up. The Mach Eau fragrance is designed to give them a hint of that fuel-fragrance they still crave. Moreover, it should linger long enough for the GT’s performance to make any other doubts vaporize too,” stated Jay Ward, Ford of Europe Product Communications.
Ford launched the fragrance last week at the Goodwood Festival of Speed, honest-to-goodness worship of petrol-guzzling performance cars.
Ford developed the scent in collaboration with Olfiction, the fragrance contains a smell linked with car interiors and rubber tires. Further blended with blue ginger, lavender, geranium, and sandalwood for additional smoky and metallic aroma. The company also included an “animal element” to give the “impression of horses.” Lovely.
Seeing someone paying to smell gasoline seems pretty odd to me. However, I totally understand the sentiment. But would you buy a petrol or gas inspired fragrance if Ford was bold enough to sell it? I guess we all have different answers.