Ferrari has officially named its first fully electric vehicle the Ferrari Luce, marking a historic shift for one of the world’s most iconic performance brands. The announcement also included a first look at the car’s interior, which was co designed by LoveFrom, the creative collective founded by former Apple design chief Jony Ive.
The name “Luce,” which means “light” in Italian, reflects Ferrari’s philosophy that electrification is meant to enhance the driving experience rather than redefine the brand entirely. Ferrari has spent the past five years working closely with Ive’s team on every aspect of the vehicle, signaling how seriously the company is taking its transition into the electric era, according to Elektrek.
One of the most striking aspects of the Luce is its deliberate rejection of the touchscreen heavy approach that dominates modern electric vehicles. Instead, Ferrari has prioritized physical controls such as buttons, switches, and dials. The company says these tactile elements are designed to feel intuitive and satisfying, preserving the emotional connection drivers expect from a Ferrari.
Courtesy: Ferrari
The steering wheel is a centerpiece of this philosophy. Inspired by classic Ferrari designs from the 1950s and 1960s, it features a simplified three spoke layout and is made from recycled aluminum. Despite its complexity, it weighs 400 grams less than standard Ferrari steering wheels. The instrument cluster also introduces a unique feature where the display moves with the steering wheel, ensuring optimal visibility regardless of steering position.
Ferrari has also incorporated advanced display technology, including overlapping OLED screens developed with Samsung engineers. Meanwhile, the central control panel can physically rotate toward either the driver or passenger, offering a level of physical interaction rarely seen in modern vehicles.
Courtesy: Ferrari
Materials play a key role in the interior’s design. Ferrari used 100% recycled aluminum and precision milled glass components to combine sustainability with luxury. The focus is clearly on craftsmanship and durability, rather than relying solely on digital interfaces.
The Ferrari Luce is expected to cost more than €500,000, placing it firmly in the ultra luxury segment rather than competing with mainstream electric vehicles. Ferrari is positioning the Luce not as a replacement for traditional Ferraris, but as an evolution that retains the brand’s identity while embracing electric technology.
The full exterior reveal is scheduled for May 2026 in Italy. With the Luce, Ferrari is attempting something few legacy automakers have achieved: creating an electric vehicle that still feels unmistakably like a Ferrari.
