Facebook is bringing a test version where the users could create multiple profiles, which can each be used for different purposes.
‘To help people tailor their experience based on interests and relationships, we’re testing a way for people to have more than one profile tied to a single Facebook account,’ a Meta company spokesperson explained.
The test will see certain Facebook users able to create four additional profiles linked to their Facebook account. Users will still have one main account but will be able to switch between their different profiles in ‘just two taps.’
‘People can choose any profile name and username for their additional profiles,’ Facebook explained.
However, the platform added that the name and username will have to follow its policies and Community Standards and cannot have any numbers or special characters.
‘People’s main profiles must still use the name they use in everyday life,’ it said.
While you might worry that people might abuse the use of other accounts, Facebook says that the additional profiles will still be subject to its Community Standards.
‘Keeping safety and accountability in mind, additional profiles are still subject to Facebook’s Community Standards, and Facebook takes action on people who violate these policies,’ it added.
In February, it was revealed that Facebook lost daily users for the first time in its 18-year history in the final quarter of 2021, which CEO Mark Zuckerberg believes was caused by the TikTok boom.
The social media giant’s devastating earnings report sent Facebook shares more than 20 percent, wiping more than $200 billion off the company’s market cap and erasing $29 billion from Zuckerberg’s net worth.
Facebook reported a drop of nearly 500,000 in daily logins during the last three months of 2021.
‘People have a lot of choices for how they want to spend their time, and apps like TikTok are growing very quickly,’ Zuckerberg said during an earnings call Wednesday, according to the Washington Post.