How much is a verification tick on Twitter worth for your business? Clearly, there is value in having official recognition, and an indicator to visitors that this is your genuine, verified brand handle. Would you pay $50 per month for Twitter’s new gold checkmark for brands? What about $100? That feels a bit steep, right?
Twitter has announced that it is considering charging brands $1,000 per month for its new “Gold Checkmark” program. The program, which is aimed at businesses, will allow them to add a verified checkmark to their profile, a status symbol that has become a hallmark of authenticity and authority on the platform.
Twitter has long had a verification process in place, but it has been criticized for being slow and opaque. The new program aims to make the verification process more accessible and streamlined, while also generating additional revenue for the platform.
Twitter’s Gold Checkmark is being pitched as a way for businesses to increase their visibility and credibility on the platform, and to demonstrate their commitment to authenticity and transparency. The verified checkmark has become a trusted symbol on the platform, and the new program aims to allow businesses to tap into this trust by displaying it prominently on their profiles.
However, some have raised concerns about the cost of the program, and whether the $1,000 per month fee is too high for many small businesses. The new program also raises questions about the future of Twitter’s verification process, and whether the platform will continue to offer free verifications to individuals and organizations, or if it will move to a paid model for all verification requests.
In conclusion, Twitter’s new Gold Checkmark program represents a significant change in the way the platform verifies the authenticity of profiles, and has generated both excitement and concerns among businesses and users. While the cost of the program may be steep for some, it is likely to appeal to larger brands and organizations that are looking to enhance their visibility and credibility on the platform. Ultimately, only time will tell if the new program is a success, but it is clear that Twitter is positioning itself as a more business-friendly platform, and is looking for new ways to generate revenue.
