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Digital Billboards And Magazines By Apple Will Soon Hit The Market

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Apple has received a patent for a flexible display screen that could be utilized to create digital magazines and billboards in the future. The patent describes a ‘digital periodical’ that can also double, such as in store sign or billboard. The display can be flexed or bended for controlling and it is fed information through mobile phone networks.

This patent is one of 31 US Patent and Trademark Offices that have been recently granted licenses to Apple Inc. According to the application, “A mobile electronic device having a flexible display device is disclosed. A request to retrieve information from a server over a wireless network is triggered based on flexing the flexible display device and other gestures. “

“This could be a revolutionary new Apple device that they refer to as a digital periodical,” Apple said, by which application was analyzed.

“Although the availability of multimedia information is ubiquitous, proper viewing, display, and delivery of information for an enjoyable user experience is still lacking’ says the patent. ‘This is especially the case for viewing periodicals such as online magazines or news content on a mobile device where a large display is desirable. Moreover, having complex software and hardware is required to receive and display multimedia periodical information on present mobile devices making them expensive, heavy, and power intensive.”

Apple also deals with billboard signs in the system. “Digital fixed advertising display systems are commonplace in urban environments. However, widespread use of these systems is not commonplace since they require a fixed power source and wired network connection.”

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