Coca-Cola is embarking on a journey to the year 3000, and they’re harnessing the power of artificial intelligence to make it happen. The renowned soda giant has introduced its latest creation, the Y3000 Coke, as part of its Creations limited-edition flavor drops initiative. This program, known for its unconventional flavors and branding tailored to captivate a younger audience, has now turned to AI to concoct a beverage from the future.
The brand initially sought human input to understand what people envisioned a future drink to taste like. Subsequently, AI played a pivotal role in refining the flavor profile and designing the product’s packaging.
A spokesperson explained that AI not only assisted in perfecting the flavor but also contributed to the creation of a mood board that served as inspiration for the can’s aesthetic. The result is a visually striking design featuring pixelated graphics adorned with vibrant blue and pink bubbles, with the can proudly bearing the inscription “Co-Created with AI.”
Coca-Cola’s Senior Director of Global Strategy, Oana Vlad, emphasized the brand’s commitment to remaining relevant and refreshing even in the distant year 3000. The venture into the future sought to explore not only the taste of a future Coca-Cola but also the unique experiences it could offer.
Y3000 is available in a zero-sugar option, catering to varying consumer preferences. Both variants of this futuristic beverage hit the shelves for a limited time, starting on Tuesday.
In addition to the novel beverage, Coca-Cola has introduced an engaging interactive experience. Customers can scan a QR code on the can, which transports them to a digital portal. This portal allows users to apply photo filters that transform their pictures into futuristic visions from the year 3000, complete with digitized effects.
Coca-Cola’s foray into AI-driven innovation with Y3000 signifies its dedication to staying at the forefront of consumer preferences while embracing technology as a creative partner in crafting the beverages of tomorrow.