Apple’s recent announcement of its first augmented reality headset, the Apple Vision Pro, has already generated excitement. However, Bloomberg’s Mark Gurman reveals that Apple has plans for multiple follow-up devices.
In his Power On newsletter, Gurman discusses the possibility of a cheaper variant of the headset and speculates on ways Apple could reduce its price without compromising crucial features. Additionally, Apple is said to be working on a successor to the Vision Pro with a faster processor.
Gurman suggests that Apple might employ several strategies to create a more affordable version of the Vision Pro. These include utilizing lower-quality displays, a less powerful chip, fewer cameras, and a simplified headband design. However, Gurman believes Apple would not compromise on the external “EyeSight” display or the eye- and hand-tracking systems, as they are key selling points of the device.
While the prospect of a cheaper variant is promising for those put off by the high price of the Vision Pro, the potential downside is the projected timeline. Gurman reports that Apple plans to launch the more affordable headset “as early as the end of 2025,” indicating a considerable waiting period for interested consumers.
In addition to a more affordable version, Apple is also working on a follow-up to the Vision Pro that boasts an even faster processor. However, no details regarding the launch date have been disclosed, although the next year’s WWDC event seems like a logical opportunity for Apple to introduce an improved model.
Gurman highlights that the Vision Pro is indeed expensive to produce, with the $3,499 price tag reportedly aligning closely with the manufacturing cost. This suggests the premium nature of the device and the challenges involved in creating cutting-edge augmented reality technology.
