On Monday morning, Alphabet’s shares surged over 7% due to speculations of possible cooperation between the massive tech companies Apple and Google. The rumor centers on Apple’s potential desire to license Google’s Gemini, a collection of innovative generative artificial intelligence characteristics so that they can be included in upcoming iPhone models. This collaboration has the market buzzing, as demonstrated by Apple’s share value rising by almost 2% at the same time.
Google created Gemini, a sophisticated suite of AI tools that can be used for various activities, such as coding assistants and chatbots. Details from a Bloomberg report indicate that Gemini is probably going to be part of future iPhone models as a result of negotiations between Google and Apple.
According to Bloomberg, the two tech behemoths are allegedly in preliminary talks about using Gemini to power features that the iPhone software will release later this year. This is allegedly the main topic of discussion.
As the firm prepares to release the much awaited iOS 18 upgrade at the annual Worldwide Developers Conference, excitement is growing. Apple has previously used this occasion to reveal its most recent inventions, including developments in artificial intelligence. During Apple’s annual shareholder meeting in February, CEO Tim Cook announced the company’s significant investment in artificial intelligence (AI). He hinted at potentially game-changing advances in generative AI in the near future.
Although Apple has been in talks with other organizations about possible partnerships, like OpenAI, the discussions with Google about Gemini seem to be getting closer to a deal. However, as the Bloomberg report demonstrates, there are still many unanswered questions about crucial aspects of the suggested AI integration, including branding, deployment strategies, and language.
The conclusions of these talks will greatly impact how AI-powered features in Apple’s flagship iPhone ecosystem are developed in the future.
