Amazon announced the opening of a new store Amazon 4-Star in New York City with a twist! It will be different from other Amazon stores in that it will only stock products that have been rated highly by customers shopping in its online store. The store will be the place to go to grab the best selling and trending items as well as the latest items.
According to Amazon’s website:
Customers will find products like the card game Codenames (4.8 stars, with more than 2,000 customer reviews), which 88 percent of reviewers rated 5 stars, and a Lodge 3.5 Inch Cast Iron Mini Skillet(4.4 stars, with more than 10,900 customer reviews), which 76 percent of reviewers rated 5 stars. Of course, Amazon 4-star shoppers can also find Amazon devices like the Echo Spot (4.5 stars, with more than 5,600 customer reviews), and the Fire TV Stick (4.4 stars, with more than 197,000 customer reviews). Customers can test-drive dozens of Amazon devices and smart home accessories that work with Alexa, and shop a curated selection of speakers, fitness tech, and other highly rated consumer electronics.
Amazon’s spectacular growth without any traditional stores set the path for others to follow suit causing conventional brick and mortar retailers to either adopt e-commerce or wither away. Many major chains joined the online bandwagon to compete with the giant. Therefore, it was surprising when Amazon decided to dab into the conventional brick and mortar style retail it had previously so easily sidelined.