SEO is undoubtedly one of the most dynamic aspects of maintaining a business website.
The frequent changes in the search engine algorithm would keep you on your toes and make you want to always stay updated with the ever-changing trends. Only by doing this will you be able to stay on top of the game and grow your business for the better.
Website auditing is crucial and there are tools for analyzing website traffic. Data from the audits will help you plan the best strategies depending on which you should use the emerging SEO technologies that will promote your business growth this year.
Following are the top five emerging technologies that are going to influence your SEO strategy in 2022. You should consider incorporating them right away in your business this year.
Natural Language Processing (NLP)
NLP is a technology that helps Google to understand what a word in a sentence means by looking at its context. This indicates that Google no longer depends on specific words or phrases that users are searching for. Instead, they try to understand the intent behind the search and display results accordingly. Previously, Google was interested in specific words and that’s why keyword stuffing was important. But at present, it is all about the search intention and hence websites should focus on developing quality and informative content with appropriate keyword distribution.
Natural Language Generation (NLG)
NLG is for short-form content wherein the SEO will be able to produce short and meaningful content with the help of this technology. NLG removes the burden of writing through the automation process. It is one of the best technologies that can help in polishing your content, and improve its readability. At present, the NLG technology is used only for writing short-form content like headlines, product descriptions, etc. There are several tools available that consist of the NLG technology. You can use them to create short-form content like meta descriptions, or blog introductions for your website. They sometimes give a good outline that would help you in creating a quality post. This would take away your burden of searching the sub-topics and you can focus on researching them individually. This technology can also help you to create attractive taglines for your brand.
Generative Pre-trained Transformer Number 3 (GPT-3) is currently a hot topic in the SEO industry. It is a technology that would help in automated content creation, which means that the content of the website would be written by a robot. The technology works interestingly as it has been trained with a large pool of datasets, which helps it to mimic the way human beings write content. On providing GPT-3 API with a writing prompt, it immediately predicts what would come next, based on the articles available on the internet. This automated content creation technology can be used for email writing or first draft writing. You can write a summary or some bullet points about what you want in the content and the API would extract information from various sources to give you quality results.
SEO A/B Testing
Most of the SEOs focus more on A/B testing rather than SEO A/B testing. In the SEO A/B testing, the Google bots are your users (not the end-users), and they are typically shown the same version of the page. The A/B testing however involves randomly assigning the users or traffic of your website to various versions of your page. It is then eventually decided which one to use depending on the overall performance. Thus, by implementing the SEO A/B testing, you are showing the users and Google, only one version of a webpage, rather than multiple.
Automated on-page content optimization
Instead of spending a large amount of time researching the information you would like to include in the content, you can use the automated on-page content optimization technology that shortens the time used for content research. Once you have put on important keywords in these tools, they will give you all the relevant topics and pieces of information that you might want to include in your content. It brings results from various sources and makes writing quality content hassle-free and a less time-consuming job.