In this digital age, having a website that is advanced and easy to use can do wonders for your business. A business’s website is its storefront, and if you want to attract more customers, you cannot do it without making it attractive and easily accessible. You also need to stand out in the market. After all, you are not the only one with a website; your competitors are making the same efforts too. While having a user interface that is easy to navigate through plays an important role, the features you provide on your website matters a lot as well. If your site is up to date and is incorporating the latest technology, then you can gain that competitive edge over your competitors. You can also check new technology blogs to keep up with the latest website technologies. Let’s have a look at a few tips that will help you build a better and futuristic website for any kind of business.
Use Artificial Intelligence
AI is still one of the hottest topics in the tech world. By 2022 the Artificial intelligence industry will be worth nearly $4 Trillion. This means if you are missing out on AI for your website, then you are not preparing that website for the future. Brands have been using AI to their advantage for years now. For example, Starbucks has been using a mobile app and website to provide a much better and personalized experience to its customers. And not only it attracts the users by making things convenient, but it also helps them improve their drive-thru experience with all that data. You can incorporate AI on your website by opting for voice search engines and providing more personalized content to your users.
Keep Mobile-First Indexing in Mind
Google has already introduced mobile-first indexing, and by the end of September 2020, the default setting for all the websites would be mobile-first. But what will it mean for your website? While Google uses to analyze the web version of your website first and issues ranking accordingly, now it will prioritize the mobile version. The reason behind that is most people now surf the internet on their phones instead of laptops. So make sure that your website is mobile responsive. In fact, the mobile version of your website should be your priority. Because not only are you getting most of the users from phones, but you are also getting ranked based on that.
Customer Support and Chatbot
If you are creating a futuristic website, then having a chatbot on it is a must for you. Providing customer support on your website 24×7 was expensive and tiring before chatbots. Now all you have to do is add a chatbot and train it to answer most of the relevant questions your user will ask. It is expected that by the end of 2020, more than 80% of the businesses will be using chatbots to provide customer support. So, to keep up with the competitors, make sure you are adding a chatbot on the site you are building. A user experience article on Adobe XD Ideas also notes, “voice-based interactions are quickly becoming a standard way of interacting with experiences for many people.” So if your brand warrants Amazon Echo or Google Home integration, consider that for consumer support as well.