Nowadays there are so many companies with instantly recognizable logos, but few people actually know the meaning behind these corporate symbols. Here are 10 modern day examples of company logos and the meanings behind them:
1. Amazon
The arrow which looks like a smiling face in Amazon’s logo has another meaning behind it. It is a representation of the wide range of items available for retail by Amazon, from A to Z.
2. Apple
The Apple logo is derived from the story of Adam and Eve in the Bible. The bitten apple represents the fruit from the “Tree of Knowledge”.
3. IBM
IBM’s logo has a hidden message for the whole world hidden in the Big Blue logo that represents it’s company. The white lines passing through give the appearance of the equal sign in the lower right corner, representing equality.
4. Mobil
Mobil’s logo itself does not represent anything, but the colors do. The red represents strength while the blue in the logo represents faithfulness and security.
5. FedEx
The FedEx logo looks simple and it’s hard to see what could be hidden within it. But looking closely at the space between the ‘E’ and ‘X’ in the orange Ex shows an arrow pointing forward. This arrow represents moving forward toward to the future.
6. Audi
Many have wondered what the four circles in this automaker’s logo mean. Well the four circles represent the 4 companies that were a part of the Auto-Union Consortium in 1932, namely, DKW, Horch, Wanderer and Audi.
7. BMW
BMW’s logo is a tribute to the company’s history in aviation. The logo shows a propeller in motion with the blue part representing the sky. This is due to the company’s role of building aircraft engines for the German military during World War II.
8. Mercedes-Benz
Mercedes’ tri-star represents the companies dominance over land, sea and air.
9. Toyota
There are three ellipses visible in the company’s logo. Each ellipse represents the heart of the customer, the heart of the product and the heart of technological progress.
10. Volkswagen
The Volkswagen logo simply shows the letter of the company’s initials. The word “Volks” is German for people, while “Wagen” is German for car.