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10 Famous Logos That Have A Hidden Meaning

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Nowadays there are so many companies with instantly recognizable logos, but few people actually know the meaning behind these corporate symbols. Here are 10 modern day examples of company logos and the meanings behind them:

1. Amazon

amazon logo meaning Top 10 Famous Logos, Which Have A Hidden Meaning

The arrow which looks like a smiling face in Amazon’s logo has another meaning behind it. It is a representation of the wide range of items available for retail by Amazon, from A to Z.

2. Apple

apple logo meaning Top 10 Famous Logos, Which Have A Hidden Meaning

The Apple logo is derived from the story of Adam and Eve in the Bible. The bitten apple represents the fruit from the “Tree of Knowledge”.

3. IBM

ibm logo meaning Top 10 Famous Logos, Which Have A Hidden Meaning

IBM’s logo has a hidden message for the whole world hidden in the Big Blue logo that represents it’s company. The white lines passing through give the appearance of the equal sign in the lower right corner, representing equality.

4. Mobil

mobil logo meaning1 Top 10 Famous Logos, Which Have A Hidden Meaning

Mobil’s logo itself does not represent anything, but the colors do. The red represents strength while the blue in the logo represents faithfulness and security.

5. FedEx

fedex logo meaning Top 10 Famous Logos, Which Have A Hidden Meaning

The FedEx logo looks simple and it’s hard to see what could be hidden within it. But looking closely at the space between the ‘E’ and ‘X’ in the orange Ex shows an arrow pointing forward. This arrow represents moving forward toward to the future.

6. Audi

audi logo meaning Top 10 Famous Logos, Which Have A Hidden Meaning

Many have wondered what the four circles in this automaker’s logo mean. Well the four circles represent the 4 companies that were a part of the Auto-Union Consortium in 1932, namely, DKW, Horch, Wanderer and Audi.

7. BMW

bmw logo meaning Top 10 Famous Logos, Which Have A Hidden Meaning

BMW’s logo is a tribute to the company’s history in aviation. The logo shows a propeller in motion with the blue part representing the sky. This is due to the company’s role of building aircraft engines for the German military during World War II.

8. Mercedes-Benz

mecerdes benz logo meaning Top 10 Famous Logos, Which Have A Hidden Meaning

Mercedes’ tri-star represents the companies dominance over land, sea and air.

9. Toyota

toyota logo meaning Top 10 Famous Logos, Which Have A Hidden Meaning

There are three ellipses visible in the company’s logo. Each ellipse represents the heart of the customer, the heart of the product and the heart of technological progress.

10. Volkswagen

volkswagen logo meaning Top 10 Famous Logos, Which Have A Hidden Meaning

The Volkswagen logo simply shows the letter of the company’s initials. The word “Volks” is German for people, while “Wagen” is German for car.


92 Comments to 10 Famous Logos That Have A Hidden Meaning

  1. For the Apple logo: where is the Bible is mentioned that the Adam and Eve have been eating an APPLE?????? It is mentioned that they eat a FRUIT from the forbidden tree…but not an apple.

    • The common assumption is that the apple tree represented the tree of knowledge. Of course, there’s no confirming that. I suppose Issac Newton may have a thing to say about the apple tree and knowledge.

    • It just says that ‘the bitten apple REPRESENTS the fruit from “the Tree of Knowledge”‘. It just represents the fruit as a whole as it is the most widely known fruit.

      • Apple is not a religious company, I highly doubt there is any relation to the Adam/Eve story. Western ideology thinks the fruit was an apple (thanks to king james), Jewish faith argues for pomegranates, and I believe muslim religions believe it was a banana.

        I think the Apple logo is connected to Alan Turing, the father of modern computing. He was a gay war hero who helped crack the enigma machine in WWII, but the British government was so embarrassed about him being gay that they forced hormone treatments on him. He fell into deep depression and committed suicide by dipping an apple in cyanide and taking a single bite.

        • I may be wrong but I believe in the Steve Jobs biography written by Walter Isaacson it is said that the apple logo had no real meaning. Steve Jobs spent a lot of time on a friends apple orchard where he ate mostly apples. It is well known that Steve Jobs ate an extremely strict diet. When it came time to make a logo they just picked something random which happened to be an apple.

  2. The apple logo didn’t came from the adam and eve story. It’s from the apple story of Sir Isaac Newton. And Apple’s very first logo is Sir Isaac Newton sitting under an apple tree. And they put a bite on the Apple logo because someone (I can’t remember his name) said to Steve Jobs that the logo looked like a cherry. So they decided to put a bite for scale.

    • Rayhizon

      Yes, the apple is to associate isaac newton, and if I remember it right, the bite is with reference to byte. That this company, is a tech company.

    • I believe the Apple is actually a reference to Alan Turing, one of the fathers of computing. He was prosecuted for homosexuality in 1952, and after being subjected to estrogen treatments as an alternative to prison, was found dead from a cyanide overdose in 1954 with a half-eaten apple next to him (which wasn’t tested, but is suspected of being the source of the poison).
      One of the early Apple logos is in rainbow colours, similar to the homosexual flag.

  3. You guys got the BMW logo wrong. It’s blue and white because of the emblem of the state of Bavaria, which uses these colors because esp. in the alpine region, you often can observe a very white and blue sky with somehow nicely-shaped clouds, that result from a local meteorologic phenomenon called ‘Föhn’.

    • Your explanation of the BMW logo is way off base. If you take a circular section from the Bavarian flag you will have the iconic BMW “roundel” emblem. This was expand to me on my first day of employment with BMW manufacturing. Don’t feel bad though, quite a BMW associates still believe the propeller theory.

  4. Yep, Marky is right about BMW, comes from the Bavarian flag and coat of arms an represents the alps, not propellers spinning – the latter was made up by Americans when it was noticed that a 2 litre BMW could out-run 250 cu in of v8 ‘muscle’ in every possible measure (and slagging ‘em off as the non-sensical commy-nazi evil encouraged buying Chevs)…
    Apple too has some more interesting implications, as Jed noted, read enough rants by the two Steves, (look at some early logos! or even early project and product names!) Newton comes up a lot more often than the big-made-up-guy-in-the-sky… Consider too Alan Turing – inventor of the computer and father of computing – was obsessed with (amongst other things) Snow White… he killed himself… go on, guess how? – Both Woz and Jobs have made the connection in iterviews…
    I suspect their Apple may more layered than most people’s onions.

  5. About the BMW logo: It first came up im 1918, when no company was allowed to use a national emblem in their logos. Bavarias flag is official white-blue, so BMW claimed that their logo is blue-white… :)

    The propeller story is a myth, it came up about 10 years later with an advertisement for some aircraft engine.

    • BMW’s first products were aircraft engines during WWI, the original logo (as used on aircraft engine nameplates) actually showed a propeller with a blue and white background from the Bavarian coat of arms but this vanished just after the war. The corporate logo never showed the propeller.

  6. I think you were thinking of Mitsubishi with the propellers. It is well-known that Mitsu made Japanese plane engines in WWII.

  7. Hello,

    amazing, what is beyond these logos. Unfortunately, your interpretation of BMW’s logo is wrong. For many decades, the myth was, that the logo is adapted from aviation. But a few years ago, the company itself revealed, that the blue-white-part inside the circle represents the colors of Bavaria. The company’s name is “Bayerische Motorenwerke”. Only Bavarian companies, sports teams like Bayern Munich and so on, can use this blue/white pattern.

    By the way, after World War II, the company’s part in East Germany was reconstructed as EMW (Erfurter Motorenwerke) with red instead of blue in the logo.


  8. Nitin Balodi


    The reasoning behind the logo of Apple is connected with physics and its laws of motion. Newton discovered his laws of motion when he saw a fallen apple. Thus apple was the fruit that provoked Newton to discover gravity. This was an inspiration for Steve Jobs and hence he chose an apple as a trademark for his company. An apple is a source of inspiration for Apple Inc. It inspires the employees of Apple to perform seamless invention and development.

    I don’t think it is related with tree of knowledge. Let me know if I’m wrong.

    -Nitin Balodi

  9. Rakesh Maharaj

    The logo was inspired by the Beatles record logo and the apple orchard where Steve worked when he was up North.

  10. I have no idea where the ellipses are in the Toyota logo, I was under the assumption that an ellipses was three dots.

    However, if you look at the image, you’ll see a cowboy head. Not sure why it’s there.

  11. Wow. Really added something new to my knowledge. I use cars but never thought about their logos could have some hidden meaning. :)

  12. In mercedes logo, each line represents gas, oil, and water, and the circle represents the world. Meaning put gas, water, and oil then travel all around the world!

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