Fashion retailer Nordstrom has been making tidal waves on the social media thanks to their latest pair of jeans that are designed to look like being covered in fake mud and is priced at a whopping $425.
For some reason Nordstrom thought that people would like buying a new pair of Barracuda Straight Leg Jeans that look like old ones, and they might even be onto something with since the trend of wearing ripped and worn out “new” jeans have been hip for ages. But sadly the design has not sat well with the people who are truly ripping the design apart.
The “brand new” jeans make you look like you have just wrestled with some pigs or survived a massive dust storm. But as Nordstrom claims:
Heavily distressed medium-blue denim jeans in a comfortable straight-leg fit embody rugged, Americana workwear that’s seen some hard-working action with a crackled, caked-on muddy coating that shows you’re not afraid to get down and dirty.
Ironically, the jeans are made in Portugal by a company called PRPS who take pride in their collection of distressed jeans that are punctured, ripped and all patched up.
People have been placing rather snarky comments on the Barracuda Straight Leg Jeans pictures trying to get under the designers’ skin.
“Gotta love being able to look like I have fed the pigs, helped deliver a calf, and get the tractor unstuck without ever having to leave my BMW. Love it,” one person wrote.
“These are perhaps the best jeans I’ve ever owned. Perfectly match my stick on calluses,” another commented.
And it looks like it worked since Nordstrom has actually been removing the comments from their website. Of course, they couldn’t do anything about the onslaught on Facebook, Twitter, etc.
Even Mike, Rowe, the famous host of popular Discovery Channel show “Dirty Jobs,” got into the act,
“The Barracuda Straight Leg Jeans aren’t pants. They’re not even fashion. They’re a costume for wealthy people who see work as ironic – not iconic,” Rowe wrote on Facebook.
Ainsley Eardhardt of Fox&Friends apparently shares the same opinion.
“It’s for the trust fund baby. It’s for the kid who inherits the millions of dollars, the kid who doesn’t want to work hard and wants to go into Nordstrom, pay a lot of money and act like they work,” she said on the show.
The point to note for Nordstrom is that many brands crave this kind of social media stir. It doesn’t matter if people are making fun and disrespecting the idea, they need to realize the moment and cash in on the limelight. Maybe bring out a collection of oil stained jackets and roll with the punches rather than taking the trolls too seriously.