Recently, Xiaomi has claimed the second position in global smartphone sales for August 2024, according to Counterpoint Research. Surpassing Apple, Xiaomi continues its rapid growth, while Samsung remains in the top spot.
Xiaomi’s success in 2024 has been driven by impressive growth, with a year-over-year increase of 22% in sales volume. According to analysts at Counterpoint, the brand’s triumph lies primarily in its focus on the sub-$200 price segment. Models such as the Redmi 13 and Note 13 series have emerged as key contributors to Xiaomi’s rise, particularly in price-sensitive markets.
Regions like India, Southeast Asia, and Latin America, as well as the Middle East and Africa, have been crucial to this growth. Counterpoint analysts point out that the affordability and strong feature set of Xiaomi’s budget offerings have played a pivotal role in driving sales. The Redmi 13 and Note 13 devices, in particular, have become “key growth drivers” in these regions, making Xiaomi an appealing choice for consumers looking for value-packed smartphones.
With its upward trajectory continuing, Xiaomi’s performance in 2024 reflects its competitiveness in the global market, putting pressure on rivals like Apple and Samsung. The company’s ability to capitalize on its strengths in budget smartphones has positioned it as a formidable player on the world stage.
