The Jaguar XF has pulled off some of the best publicity stunts in recent memory. It was aimed at promoting the super luxury car’s incredible balance and stability. This mindblowing display was planned across the Canary Wharf, London.
At 18m height above the water, there were two metal wires of 34 mm diameter hanging end-to-end. The Jaguar FX was driven on these thin wires from one end to another. The total distance to covered was almost 240 m and it must have been a nervous, tense ride for the stuntman who was none other than famous Hollywood daredevil Jim Dowdall. He took 3 minutes to manoeuvre the car expertly across the wires.
Jim was visibly proud after this accomplishment of tremendous proportions. He said he was no stranger to driving Jaguars at all as he had driven many of them in different roles for the big screen but, never before he had to demonstrate his driving skills in tight areas like these. The general unpredictable nature of the suspending wires and the resulting oscillations due to car movement and wind. It was simply all about his experience, precision and control.
Jaguar XF’s promotional campaign isn’t just out of the blue. It has undergone significant upgrades from its predecessor as it 190 Kg lighter and the company claims it to be 80 Kg lighter than any rival in its category. The fuel consumption has improved quite a lot as it uses 4 litre less per 100 Km than an average car. The emissions from the car are also quite limited at 104 g/ Km of Carbon Dioxide. The company hopes that that these major steps for promotion purposes will lead to better customer profile of the company. These extra bucks for promotional activities have been coming in more often since the takeover of Jaguar by the Indian investment group.
Here is the complete video of the daring action: