Watch Sony Using A PS5 Controller To Drive A Concept Car To The CES Stage

In a rather unexpected turn of events at this year’s Consumer Electronics Show (CES), Sony unveiled its highly anticipated electric car, AFEELA, in a rather unconventional manner. They utilized a PlayStation 5 (PS5) controller to skillfully maneuver the vehicle onto the grand stage. This notable appearance is significant as it signifies Sony’s unwavering dedication to venturing into the electric vehicle (EV) industry, a theme that has been recurrent for the past five years at CES. The release date for this remarkable automobile is set for 2026, promising groundbreaking advancements in software innovation and artificial intelligence (AI).

First unveiled to the public in 2020, the AFEELA showcases remarkable specifications. It is equipped with a powerful 400kW dual-motor all-wheel-drive system, allowing it to accelerate from 0-100km/h in just 4.8 seconds. Furthermore, it boasts an impressive top speed of 240km/h. However, certain details such as the price and battery size have not been disclosed by Sony. Nevertheless, Sony intends to capitalize on its expertise in electronics by incorporating advanced sensing and infotainment systems into the AFEELA. Similar to many other modern electric vehicles, the AFEELA also features an array of sensors that could potentially enable autonomous driving capabilities.

Sony’s press conference underscored its commitment to software-defined vehicles, emphasizing continuous over-the-air software updates. The company envisions turning the AFEELA into a “digital playground” by integrating PS5-level performance for in-car gaming experiences. However, skeptics question the practicality of turning cars into gaming devices, especially with partnerships like the one announced with Microsoft, further emphasizing AI.

Sony’s partnership with Honda, forming Sony Honda Mobility, Inc., has added credibility to its automotive ambitions. The collaboration positions Sony as a major player, showcasing its dedication to the EV market. The press conference featured Honda CEO Toshihiro Mibe, discussing the transformative nature of mobility in what he described as a “once in 100 years” shift, though avoiding explicit mentions of electric vehicles.

Yasuhide Mizuno, CEO of Sony Honda Mobility Inc., demonstrated the car’s software-defined nature by driving it onto the stage using a PS5 controller. This attention-grabbing moment highlighted the increasing role of software in defining the driving experience. However, some critics argue that the focus on AI and gaming distracts from crucial details about the car’s practical functionality.

As the AFEELA inches closer to reality, with a planned 2025 pre-order availability for a 2026 release, Sony’s unique approach to CES conferences raises eyebrows. While the software-defined concept is intriguing, enthusiasts hope for a more comprehensive understanding of the AFEELA’s capabilities in future presentations, moving beyond the current emphasis on gaming and AI buzzwords.